Identity; Branding

Skills Used Identity Design
Type Live Project
Tools Used Adobe Photoshop; Adobe Illustrator

Context: is an online marketplace, originated in Bangalore, where users can purchase raw materials and/or hire professionals required for construction.

Problem Statement: Create an identity and brand which represents Buildness that can be used across various platforms and media for marketing purposes.

Solution: The logo symbolizes a happy end user, and the different colors depict aspects of Vastu - a traditional Hindu system of architecture which literally translates to "Science of architecture".